You’re rushing out the door, late for work. You grab a coffee at your local convenience store, the steam warming your hands as you head out. But wait, what’s that on the cup? A catchy slogan and a vibrant logo, reminding you of their latest promotion. This, my friend, is the invisible hand of the print industry, subtly shaping your day in ways you might not even realize.
Printed materials are often seen as relics of a bygone era, overshadowed by the digital revolution. However, statistics tell a different story. According to a 2023 study by the Smithers Pira market research firm, the global printing industry is expected to reach a value of $791.8 billion by 2027, demonstrating its continued relevance in our modern world [Source: Smithers Pira].
So, how exactly does print weave itself into the fabric of our daily lives? Look no further than the clothes on your back. The company logo emblazoned on your work shirt, the care instructions printed on the label – all products of the printing industry. In fact, a 2022 study by the Printing Industries of America found that 63% of consumers still prefer printed marketing materials over their digital counterparts [Source: Printing Industries of America].
But the reach of print extends far beyond marketing and branding. Think about the textbooks you used in school, the grocery list scrawled on a piece of paper, or even the children’s book you read to your kids before bed. These seemingly mundane objects are testaments to the enduring power of the printed word.
Join us on this journey as we explore the diverse ways printed materials continue to shape our world, from the essential to the unexpected. We’ll delve into the statistics, uncover the hidden stories behind everyday objects, and celebrate the enduring legacy of print in our digital age.
While the examples listed above paint a broad picture, the influence of print goes even deeper. Companies such as eLynxx Solutions provide businesses with a one-stop shop for managing their printed needs, from business cards and letterhead to marketing materials and branded merchandise. The user-friendly platform streamlines the ordering process, allowing businesses to leverage the power of print efficiently and effectively. So, the next time you encounter a printed item, remember – it’s not just ink on paper; it’s a testament to a vibrant industry that continues to shape our world in countless ways.
Mike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a trend-spotting oracle all rolled into one. His passion lies in igniting interest in eLynxx’s innovative solutions, fueling the company’s customer base, and using client feedback to steer the industry towards a brighter future.
