Last week we began dissecting the catch-all term “marketing materials” to discover just what kinds of items may be flowing […]
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The Marketing Supply Chain Field Guide: Part 8 – Legal Roles
When you think of roles and functions that go hand in hand with each other; marketing and legal probably aren’t […]
The Marketing Supply Chain Field Guide: Part 7 – Procurement Roles
Any organization that produces materials used in marketing is going to have marketers. There is also always some level of […]
The Marketing Supply Chain Field Guide: Part 6 – Finance Roles
Some combinations just go together well as polar opposites. They are distinctly different from, yet often attract, one another. North […]
Linking the Hard Copy and Digital Worlds
Once upon a time, back in the 1990s, everyone was making predictions about what marketing communications would be like in […]
The Marketing Supply Chain Field Guide: Part 5
Marketing Functions and Their Roles in Your Marketing Supply Chain There are many roles that play a part in the […]
The Marketing Supply Chain Field Guide: Part 4
Digital Asset Management – A Link in the Marketing Supply Chain Worth Strengthening One of the promises of the digital […]
The Marketing Supply Chain Field Guide: Part 3
The Functional Areas of the Marketing Supply Chain – Continued In our last installment, we began exploring how, even in […]
The Marketing Supply Chain Field Guide: Part 2
The Functional Areas of the Marketing Supply Chain Making Sense Out of Complexity If you’re going to try to make […]
The Marketing Supply Chain Field Guide: Part 1
The Many Colors of the Marketing Supply Chain Familiar…Yet Unknown It may not be in your everyday vocabulary, but if […]