All posts tagged: Functional

Conclusion of Marketing Supply Chain Field Guide from eLynxx Solutions

August 9, 2023 Mike Botzan Marketing Materials, Marketing Supply Chain, Project Management, Technology No comments yet

The Marketing Supply Chain Field Guide: Conclusion

If the concept of a supply chain dedicated to the production of marketing materials never crossed your mind before you […]

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Marketing Materials in the Supply Chain - eLynxx Solutions

August 9, 2023 Mike Botzan Marketing Materials, Marketing Supply Chain, Project Management No comments yet

The Marketing Supply Chain Field Guide: Part 9 – Materials in the Chain

Over the past eight installments of our Marketing Supply Chain Field Guide we’ve discussed mechanics, functional areas and roles. Now […]

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April 23, 2014 Mike Botzan Marketing Materials, Marketing Supply Chain, Project Management No comments yet

The Marketing Supply Chain Field Guide: Part 3

The Functional Areas of the Marketing Supply Chain – Continued In our last installment, we began exploring how, even in […]

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