There is a Printerverse: New Column by Andy Solages

Before joining eLynxx, I was wholly unfamiliar with the complexities and milieu of print. In my first column as a monthly contributor to Print Media Centr’s News From The Printerverse, I describe the novel world I perceived as I came to work and play within the culture of print buyers, production professionals, and printers served by eLynxx. Perhaps a Printerverse native wouldn’t notice it like an attentive newcomer, but there is definitely a culture.

There is a Printerverse.

That is not news to regular Print Media Centr visitors, but until recently my multiverse guidebook didn’t include ink-sniffers and substrate sensitives.

Print was all around, but the Printerverse was hidden.

Let me know what you think after you read the rest at

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