Before joining eLynxx, I was wholly unfamiliar with the complexities and milieu of print. In my first column as a monthly contributor to Print Media Centr’s News From The Printerverse, I describe the novel world I perceived as I came to work and play within the culture of print buyers, production professionals, and printers served by eLynxx. Perhaps a Printerverse native wouldn’t notice it like an attentive newcomer, but there is definitely a culture.
There is a Printerverse.
That is not news to regular Print Media Centr visitors, but until recently my multiverse guidebook didn’t include ink-sniffers and substrate sensitives.
Print was all around, but the Printerverse was hidden.
Let me know what you think after you read the rest at http://www.printmediacentr.com/2016/05/17/there-is-a-printerverse/
Mike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a trend-spotting oracle all rolled into one. His passion lies in igniting interest in eLynxx’s innovative solutions, fueling the company’s customer base, and using client feedback to steer the industry towards a brighter future.