The massive shift of companies becoming more and more reliant on digital technologies has left many wondering where print communications should go from here. The simple answer is that while digital communications including websites, apps, social media, and e-commerce continues to grow, companies must still rely on print communications to ensure their customers are still getting their message across.
Customers primarily care about how their overall experience with a company will be from each transaction or service. How they receive their communications and information is a part of this transaction. While many customers might prefer digital communications, for some, print communications still continues to improve their overall experience.
If the customer journey can continue to work with print communications, companies need to keep direct mail and direct billing in their workflow. To put it simply, digital communications can be used for many customers, but for those who still need it , paper communication needs to exist for users who prefer that experience.
One other reason that print communications are here to stay is simply the usability and importance. Digital communications still has a way to go for usability and accessibility. Until companies can provide a seamless experience for digital communication, omni-channel communications need to exist.
This does not mean that companies should only use print communications and not focus on developing digital improvements to their workflow, but while paper communications continue to be important for many users, it will remain a viable, sometimes cheaper, option.
What if you could have something that can allow the best of digital technology while also continuing your print communications along the way? eLynxx Solutions provides state of the art cloud software that allows users to improve their print communications such as direct mail, promotional items, print shops, and more.
Keep track of print spend, vendor management, client communications, and so much more. Find out how our software can support your company’s digital growth while continuing to keep your print and digital customers informed.
Rich Scotti isn’t just the Director of Product and Brand Management at eLynxx, he’s the driving force behind its evolution. With a keen eye for market needs and a deep understanding of the print industry, Rich guides the development of new offerings, ensuring they stay at the forefront of print management technology.
