As we begin to enter the economic recovery stage of the pandemic, managing your print marketing supply chain effectively will be critical for reengaging with customers and acquiring new ones.<\/p>\n
While some businesses and organizations found niches in marketing pandemic-related products or services in the past year, others necessarily scaled back on print marketing to wait for a return to a more \u201cnormal\u201d economy. For both, the playing field will become busier as vaccination efforts take hold, competitors reemerge, and there\u2019s a gradual return to public activities and spending.<\/p>\n
Weaknesses in your print marketing supply chain\u2014whether at the point of design, print procurement\/production, packaging, or distribution\u2014will reappear. And the continued hybridization of remote and in-office work, along with the need for stepped-up productivity, will likely exacerbate typical problems around collaboration and control, including:<\/p>\n
The more complex the materials\u2014such as personalized direct-mail packages with multiple components\u2014the greater the pain and cost of mismanagement.<\/p>\n
The solution for some organizations may be hiring an end-to-end marketing service, or outsourcing specific tasks such as finding a qualified, cost-effective vendor. Others may just try to double down on protocols and procedures. However, the most effective solution for many organizations is purpose-built print management software and service, which eliminates supply chain weaknesses by providing control, visibility, and cost-savings through features such as:<\/p>\n
No organization can afford to enter the economic recovery with the handicap of marketing supply chain problems that waste time and resources\u2014or that distract from opportunities.<\/p>\n