What\u2019s ahead for print suppliers and procurers in 2021? As usual, no one knows what will happen in the future, but it\u2019s useful to take stock of the market forces potentially affecting your business goals. In the print industry, analysts foresee continued challenges as well as bright spots in 2021. As a print buyer, awareness of these challenges and opportunities can help you get the most from your print budget.<\/p>\n
Print Trends in 2021<\/strong><\/p>\n The stronger segments for print suppliers will continue to be direct mail and labels\/packaging, according to analysts. Printers also are eyeing these trends, some of which print buyers will share an interest in:<\/p>\n Challenges that print suppliers (and procurers) will continue to face are:<\/p>\n Print Buyers Must Be Competitive<\/strong><\/p>\n For print procurers, acquiring printed materials will be increasingly competitive. According to eLynxx Chairman and Founder Bill Gindlesperger, a print industry veteran, \u201cDigital marketing and communication can be effective based on the targets an organization wants to reach. However, print marketing and direct mail are becoming less expensive while driving better response rates. The bottom line is print marketing and direct mail outreach is becoming a better buy and fit than social media.\u201d<\/p>\n \u201cTo get the maximum out of your marketing dollars, print buyers need to reduce the cost to produce each piece,\u201d Gindlesperger says. \u201cPrint buyers need to buy print more competitively to get more bang for their buck\u2014more mailing and marketing pieces out of the budget.\u201d When print buyers are more competitive, they can get more pieces out, which leads to more responses, contacts and exposure.<\/p>\n There are two ways to be competitive:<\/p>\n eLynxx software and services provide the tools buyers need to get more bang for the buck and do it with less effort. This allows them to expend their effort in other areas.<\/p>\n eLynxx Solutions offers other solutions for print buyers\u2019 needs, including workflow efficiencies, technology, ecommerce and more. For a demonstration or more information, email info@elynxx.com or call 717-709-0990.<\/p>\n","protected":false},"excerpt":{"rendered":" What\u2019s ahead for print suppliers and procurers in 2021? As usual, no one knows what will happen in the future, […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19633","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n
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