{"id":19585,"date":"2020-11-06T09:47:20","date_gmt":"2020-11-06T14:47:20","guid":{"rendered":"https:\/\/elynxx.com\/staging\/?p=19585"},"modified":"2024-07-08T13:38:54","modified_gmt":"2024-07-08T17:38:54","slug":"are-you-seizing-the-direct-mail-moment","status":"publish","type":"post","link":"https:\/\/elynxx.com\/staging\/are-you-seizing-the-direct-mail-moment\/","title":{"rendered":"Are you Seizing the Direct-Mail \u2018Moment\u2019?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row mo_row_type=&#8221;in_container&#8221;][vc_column][vc_column_text]<span style=\"font-weight: 400;\">\u201cDirect mail is having a moment \u2014 seize it,\u201d declared <\/span><a href=\"https:\/\/www.valassis.com\/blog\/direct-mail-is-having-a-moment-seize-it\/\"><span style=\"font-weight: 400;\">a recent blog post<\/span><\/a><span style=\"font-weight: 400;\"> by the marketing giant Valassis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this fall\u2019s political campaigns, many candidates, from the national to local levels, did just that\u2014filling millions of mailboxes with cards and flyers. (And despite worries about post office problems, those flyers got through.) Their marketing experts knew the truth of the Valassis statement that direct mail is uniquely suited to this moment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, direct mail alone doesn\u2019t win political campaigns. Similarly, for businesses, direct mail must be part of an integrated marking effort. But from both a political and a business standpoint, during this pandemic and struggling economy, direct mail is more important than ever.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Valassis research found that since the pandemic:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">37% of consumers say they\u2019re more excited to receive mail each day.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">30% of consumers are spending more time reading marketing material received in the mail than prior to the pandemic.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">46% of consumers say they\u2019re more interested in receiving deals, coupons, and promotions via mail.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">84% appreciate the way brands have changed their advertising tone due to the pandemic.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Intuitively, we can understand why direct mail is receiving a new appreciation. While email inboxes overflow with remote work and shopping orders, physical mailboxes are comparatively less cluttered and more under the recipient\u2019s control. And all of the pre-COVD benefits of direct mail are now amplified: It\u2019s personal, educational, tactile\u2014and socially distanced.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of which combine to make direct mail both effective (your message is more likely to be heard) and cost-effective for the sender (it\u2019s targeted and the results are measurable). There are two ways to capitalize on the benefits of direct mail:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As a marketer, create effective direct mail pieces\u2014in the pandemic economy, follow the rules for effective design, but also: focus the message on how your product or service helps people, use only images of safe, responsible behavior, convey empathy, and don\u2019t look crass (as though seeking to profit from pandemic troubles).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As a print procurer, build the right vendor partnerships and processes so that you produce and deliver quality, timely direct-mail pieces that stand out in a positive way.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">To look more closely at the second point\u2014your partnerships and processes:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, ensure that your print supplier is capable of providing the best quality, price, and service for the job at hand. Simply relying on a past vendor relationship won\u2019t guarantee any of these\u2014only a diverse, pre-qualified vendor pool will\u2014because each print job is different and your business needs are always changing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Second, because time is money, ensure that you have an efficient print management process\u2014that is, a software-and-service solution tailored to your workflows, which seamlessly procures, manages, coordinates, and tracks projects from beginning to end.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every challenge contains moments of opportunity. To make sure your business is positioned to capitalize on the current direct mail \u201cmoment,\u201d contact <\/span><a href=\"mailto:info@elynxx.com\"><span style=\"font-weight: 400;\">info@elynxx.com<\/span><\/a><span style=\"font-weight: 400;\"> or 717-709-0990.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row mo_row_type=&#8221;in_container&#8221;][vc_column][vc_column_text]\u201cDirect mail is having a moment \u2014 seize it,\u201d declared a recent blog post by the marketing giant Valassis. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u201cDirect mail is having a moment \u2014 seize it,\u201d declared a recent blog post by the marketing giant Valassis.\" \/>\n\t<meta name=\"robots\" content=\"noindex, nofollow, max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Botzan\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/elynxx.com\/staging\/are-you-seizing-the-direct-mail-moment\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"staging - Print Commerce-as-a-Solution\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Are you Seizing the Direct-Mail \u2018Moment\u2019? 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