{"id":19579,"date":"2020-11-27T09:23:16","date_gmt":"2020-11-27T14:23:16","guid":{"rendered":"https:\/\/elynxx.com\/staging\/?p=19579"},"modified":"2023-08-08T15:26:49","modified_gmt":"2023-08-08T19:26:49","slug":"direct-response-advertising-stands-the-test-of-time","status":"publish","type":"post","link":"https:\/\/elynxx.com\/staging\/direct-response-advertising-stands-the-test-of-time\/","title":{"rendered":"Direct-Response Advertising Stands the Test of Time"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row mo_row_type=&#8221;in_container&#8221;][vc_column][vc_column_text]<span style=\"font-weight: 400;\">As we slog through the last quarter of a year that\u2019s defied predictions, few in printing, print procurement or marketing will attempt to state with certainty what\u2019s coming next economically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this context, it\u2019s interesting to revisit some long-ago predictions about the future of advertising by the late David Ogilvy, who wrote the bible of advertising in the sixties-through-eighties era.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ogilvy, the founder of Ogilvy &amp; Mather, predicted in \u201cOgilvy on Advertising,\u201d published in 1985, that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Research would improve, making advertising more effective.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Print advertising would experience a resurgence.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Direct-response advertising would become mainstream.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advertising would become more information-focused.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Billboards would disappear.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The \u201cclutter\u201d of radio and TV commercials would be controlled.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Political candidates would stop lying in ads.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Well, he was wrong about billboards and honesty in political campaign advertising. But Ogilvy was on to something when it came to direct-response advertising, especially direct mail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Making the predictions was something his publisher asked him to do for the book, but he sincerely believed in the value of direct-response advertising (it works and you can prove it). Though Ogilvy died in 1999, <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=JAdKTx14Wy8\"><span style=\"font-weight: 400;\">you can hear him speak about it in videos online<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He referred to direct-response marketing (via direct mail) as his \u201csecret weapon,\u201d responsible for growing his fledgling ad agency by leaps and bounds within six months. He sent out personalized direct mailings to prospective clients every four weeks\u2014and even he was surprised at the amount of business the mailings generated.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In contrast, he thought general or image advertising was self-indulgent and ineffective. \u201cYou people who know direct response have it in your power to rescue the advertising business from its manifold lunacies,\u201d he said in the video cited above.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to personalized direct mail, Ogilvy also believed in print\u2019s enduring value. This was in part because he believed in the effectiveness of \u201clong copy,\u201d or providing detailed information about a product\u2019s benefits, which print excels at. He believed in being truthful in ads and providing useful information combined with storytelling to create and hold interest. In contrast, he felt that bombarding TV viewers with commercials worked against effectiveness. All of Ogilvy\u2019s ideas were based on his understanding of human nature\u2014and they\u2019ve held up fairly well because of that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So far, the pandemic era has only reinforced the value of direct mail, particularly in offering relief from ever-increasing digital clutter, which is many times greater than the commercial clutter Ogilvy decried on TV. Had he lived long enough to make predictions for 2021, Ogilvy surely would have cited growth in direct-response advertising\u2014and he might even have seen further signs of the print resurgence he had forecast years ago.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row mo_row_type=&#8221;in_container&#8221;][vc_column][vc_column_text]As we slog through the last quarter of a year that\u2019s defied predictions, few in printing, print procurement or [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Research would improve, making advertising more effective. Print advertising would experience a resurgence. Direct-response advertising would become mainstream. Advertising would become more information-focused.\" \/>\n\t<meta name=\"robots\" content=\"noindex, nofollow, max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Botzan\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/elynxx.com\/staging\/direct-response-advertising-stands-the-test-of-time\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"staging - Print Commerce-as-a-Solution\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Direct-Response Advertising Stands the Test of Time\" \/>\n\t\t<meta property=\"og:description\" content=\"Research would improve, making advertising more effective. Print advertising would experience a resurgence. Direct-response advertising would become mainstream. Advertising would become more information-focused.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/elynxx.com\/staging\/direct-response-advertising-stands-the-test-of-time\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/elynxx.com\/staging\/wp-content\/uploads\/2020\/11\/11_27_Direct-Response-Advertising-1.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/elynxx.com\/staging\/wp-content\/uploads\/2020\/11\/11_27_Direct-Response-Advertising-1.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-11-27T14:23:16+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-08-08T19:26:49+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eLynxxSolutions\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Direct-Response Advertising Stands the Test of Time\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Research would improve, making advertising more effective. Print advertising would experience a resurgence. Direct-response advertising would become mainstream. Advertising would become more information-focused.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/elynxx.com\/staging\/wp-content\/uploads\/2020\/11\/11_27_Direct-Response-Advertising-1.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/direct-response-advertising-stands-the-test-of-time\\\/#blogposting\",\"name\":\"Direct-Response Advertising Stands the Test of Time\",\"headline\":\"Direct-Response Advertising Stands the Test of Time\",\"author\":{\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/author\\\/marketing\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/11_27_Direct-Response-Advertising-1.png\",\"width\":1200,\"height\":600},\"datePublished\":\"2020-11-27T09:23:16-05:00\",\"dateModified\":\"2023-08-08T15:26:49-04:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/direct-response-advertising-stands-the-test-of-time\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/direct-response-advertising-stands-the-test-of-time\\\/#webpage\"},\"articleSection\":\"Uncategorized\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/direct-response-advertising-stands-the-test-of-time\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/elynxx.com\\\/staging\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/category\\\/uncategorized\\\/#listItem\",\"name\":\"Uncategorized\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/category\\\/uncategorized\\\/#listItem\",\"position\":2,\"name\":\"Uncategorized\",\"item\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/category\\\/uncategorized\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/direct-response-advertising-stands-the-test-of-time\\\/#listItem\",\"name\":\"Direct-Response Advertising Stands the Test of Time\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/direct-response-advertising-stands-the-test-of-time\\\/#listItem\",\"position\":3,\"name\":\"Direct-Response Advertising Stands the Test of Time\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/category\\\/uncategorized\\\/#listItem\",\"name\":\"Uncategorized\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/#organization\",\"name\":\"eLynxx Solutions\",\"description\":\"Print Commerce-as-a-Solution\",\"url\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/\",\"telephone\":\"+17177090990\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/eLynxx-Site-Header-Logo-164x74-72.png\",\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/direct-response-advertising-stands-the-test-of-time\\\/#organizationLogo\",\"width\":164,\"height\":74,\"caption\":\"eLynxx Solutions Corporate Logo. Print Broker, Reseller and Procurement software.\"},\"image\":{\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/direct-response-advertising-stands-the-test-of-time\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/eLynxxSolutions\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCEUj_vsuKRa5EyDe4jqRYTw\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/elynxxcorporation\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/author\\\/marketing\\\/#author\",\"url\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/author\\\/marketing\\\/\",\"name\":\"Mike Botzan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/direct-response-advertising-stands-the-test-of-time\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5cebfc6ef8cea4ba76e26a6744af4f512501871fcb35688dbd411322561530bf?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Mike Botzan\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/direct-response-advertising-stands-the-test-of-time\\\/#webpage\",\"url\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/direct-response-advertising-stands-the-test-of-time\\\/\",\"name\":\"Direct-Response Advertising Stands the Test of Time\",\"description\":\"Research would improve, making advertising more effective. Print advertising would experience a resurgence. Direct-response advertising would become mainstream. Advertising would become more information-focused.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/direct-response-advertising-stands-the-test-of-time\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/author\\\/marketing\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/author\\\/marketing\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/11_27_Direct-Response-Advertising-1.png\",\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/direct-response-advertising-stands-the-test-of-time\\\/#mainImage\",\"width\":1200,\"height\":600},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/direct-response-advertising-stands-the-test-of-time\\\/#mainImage\"},\"datePublished\":\"2020-11-27T09:23:16-05:00\",\"dateModified\":\"2023-08-08T15:26:49-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/#website\",\"url\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/\",\"name\":\"eLynxx Solutions \\u2013 The Power of Print Commerce\",\"description\":\"Print Commerce-as-a-Solution\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/elynxx.com\\\/staging\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Direct-Response Advertising Stands the Test of Time","description":"Research would improve, making advertising more effective. Print advertising would experience a resurgence. Direct-response advertising would become mainstream. Advertising would become more information-focused.","canonical_url":"https:\/\/elynxx.com\/staging\/direct-response-advertising-stands-the-test-of-time\/","robots":"noindex, nofollow, max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/elynxx.com\/staging\/direct-response-advertising-stands-the-test-of-time\/#blogposting","name":"Direct-Response Advertising Stands the Test of Time","headline":"Direct-Response Advertising Stands the Test of Time","author":{"@id":"https:\/\/elynxx.com\/staging\/author\/marketing\/#author"},"publisher":{"@id":"https:\/\/elynxx.com\/staging\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/elynxx.com\/staging\/wp-content\/uploads\/2020\/11\/11_27_Direct-Response-Advertising-1.png","width":1200,"height":600},"datePublished":"2020-11-27T09:23:16-05:00","dateModified":"2023-08-08T15:26:49-04:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/elynxx.com\/staging\/direct-response-advertising-stands-the-test-of-time\/#webpage"},"isPartOf":{"@id":"https:\/\/elynxx.com\/staging\/direct-response-advertising-stands-the-test-of-time\/#webpage"},"articleSection":"Uncategorized"},{"@type":"BreadcrumbList","@id":"https:\/\/elynxx.com\/staging\/direct-response-advertising-stands-the-test-of-time\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/elynxx.com\/staging#listItem","position":1,"name":"Home","item":"https:\/\/elynxx.com\/staging","nextItem":{"@type":"ListItem","@id":"https:\/\/elynxx.com\/staging\/category\/uncategorized\/#listItem","name":"Uncategorized"}},{"@type":"ListItem","@id":"https:\/\/elynxx.com\/staging\/category\/uncategorized\/#listItem","position":2,"name":"Uncategorized","item":"https:\/\/elynxx.com\/staging\/category\/uncategorized\/","nextItem":{"@type":"ListItem","@id":"https:\/\/elynxx.com\/staging\/direct-response-advertising-stands-the-test-of-time\/#listItem","name":"Direct-Response Advertising Stands the Test of Time"},"previousItem":{"@type":"ListItem","@id":"https:\/\/elynxx.com\/staging#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/elynxx.com\/staging\/direct-response-advertising-stands-the-test-of-time\/#listItem","position":3,"name":"Direct-Response Advertising Stands the Test of Time","previousItem":{"@type":"ListItem","@id":"https:\/\/elynxx.com\/staging\/category\/uncategorized\/#listItem","name":"Uncategorized"}}]},{"@type":"Organization","@id":"https:\/\/elynxx.com\/staging\/#organization","name":"eLynxx Solutions","description":"Print Commerce-as-a-Solution","url":"https:\/\/elynxx.com\/staging\/","telephone":"+17177090990","logo":{"@type":"ImageObject","url":"https:\/\/elynxx.com\/staging\/wp-content\/uploads\/2023\/04\/eLynxx-Site-Header-Logo-164x74-72.png","@id":"https:\/\/elynxx.com\/staging\/direct-response-advertising-stands-the-test-of-time\/#organizationLogo","width":164,"height":74,"caption":"eLynxx Solutions Corporate Logo. Print Broker, Reseller and Procurement software."},"image":{"@id":"https:\/\/elynxx.com\/staging\/direct-response-advertising-stands-the-test-of-time\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/eLynxxSolutions","https:\/\/www.youtube.com\/channel\/UCEUj_vsuKRa5EyDe4jqRYTw","https:\/\/www.linkedin.com\/company\/elynxxcorporation\/"]},{"@type":"Person","@id":"https:\/\/elynxx.com\/staging\/author\/marketing\/#author","url":"https:\/\/elynxx.com\/staging\/author\/marketing\/","name":"Mike Botzan","image":{"@type":"ImageObject","@id":"https:\/\/elynxx.com\/staging\/direct-response-advertising-stands-the-test-of-time\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/5cebfc6ef8cea4ba76e26a6744af4f512501871fcb35688dbd411322561530bf?s=96&d=mm&r=g","width":96,"height":96,"caption":"Mike Botzan"}},{"@type":"WebPage","@id":"https:\/\/elynxx.com\/staging\/direct-response-advertising-stands-the-test-of-time\/#webpage","url":"https:\/\/elynxx.com\/staging\/direct-response-advertising-stands-the-test-of-time\/","name":"Direct-Response Advertising Stands the Test of Time","description":"Research would improve, making advertising more effective. Print advertising would experience a resurgence. Direct-response advertising would become mainstream. Advertising would become more information-focused.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/elynxx.com\/staging\/#website"},"breadcrumb":{"@id":"https:\/\/elynxx.com\/staging\/direct-response-advertising-stands-the-test-of-time\/#breadcrumblist"},"author":{"@id":"https:\/\/elynxx.com\/staging\/author\/marketing\/#author"},"creator":{"@id":"https:\/\/elynxx.com\/staging\/author\/marketing\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/elynxx.com\/staging\/wp-content\/uploads\/2020\/11\/11_27_Direct-Response-Advertising-1.png","@id":"https:\/\/elynxx.com\/staging\/direct-response-advertising-stands-the-test-of-time\/#mainImage","width":1200,"height":600},"primaryImageOfPage":{"@id":"https:\/\/elynxx.com\/staging\/direct-response-advertising-stands-the-test-of-time\/#mainImage"},"datePublished":"2020-11-27T09:23:16-05:00","dateModified":"2023-08-08T15:26:49-04:00"},{"@type":"WebSite","@id":"https:\/\/elynxx.com\/staging\/#website","url":"https:\/\/elynxx.com\/staging\/","name":"eLynxx Solutions \u2013 The Power of Print Commerce","description":"Print Commerce-as-a-Solution","inLanguage":"en-US","publisher":{"@id":"https:\/\/elynxx.com\/staging\/#organization"}}]},"og:locale":"en_US","og:site_name":"staging - Print Commerce-as-a-Solution","og:type":"article","og:title":"Direct-Response Advertising Stands the Test of Time","og:description":"Research would improve, making advertising more effective. Print advertising would experience a resurgence. Direct-response advertising would become mainstream. Advertising would become more information-focused.","og:url":"https:\/\/elynxx.com\/staging\/direct-response-advertising-stands-the-test-of-time\/","og:image":"https:\/\/elynxx.com\/staging\/wp-content\/uploads\/2020\/11\/11_27_Direct-Response-Advertising-1.png","og:image:secure_url":"https:\/\/elynxx.com\/staging\/wp-content\/uploads\/2020\/11\/11_27_Direct-Response-Advertising-1.png","og:image:width":1200,"og:image:height":600,"article:published_time":"2020-11-27T14:23:16+00:00","article:modified_time":"2023-08-08T19:26:49+00:00","article:publisher":"https:\/\/www.facebook.com\/eLynxxSolutions","twitter:card":"summary_large_image","twitter:title":"Direct-Response Advertising Stands the Test of Time","twitter:description":"Research would improve, making advertising more effective. Print advertising would experience a resurgence. Direct-response advertising would become mainstream. Advertising would become more information-focused.","twitter:image":"https:\/\/elynxx.com\/staging\/wp-content\/uploads\/2020\/11\/11_27_Direct-Response-Advertising-1.png"},"aioseo_meta_data":{"post_id":"19579","title":"#post_title","description":"Research would improve, making advertising more effective. Print advertising would experience a resurgence. Direct-response advertising would become mainstream. Advertising would become more information-focused.","keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-05-17 17:04:53","updated":"2025-06-10 16:34:16","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/elynxx.com\/staging\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/elynxx.com\/staging\/category\/uncategorized\/\" title=\"Uncategorized\">Uncategorized<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tDirect-Response Advertising Stands the Test of Time\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/elynxx.com\/staging"},{"label":"Uncategorized","link":"https:\/\/elynxx.com\/staging\/category\/uncategorized\/"},{"label":"Direct-Response Advertising Stands the Test of Time","link":"https:\/\/elynxx.com\/staging\/direct-response-advertising-stands-the-test-of-time\/"}],"_links":{"self":[{"href":"https:\/\/elynxx.com\/staging\/wp-json\/wp\/v2\/posts\/19579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elynxx.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elynxx.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elynxx.com\/staging\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/elynxx.com\/staging\/wp-json\/wp\/v2\/comments?post=19579"}],"version-history":[{"count":0,"href":"https:\/\/elynxx.com\/staging\/wp-json\/wp\/v2\/posts\/19579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elynxx.com\/staging\/wp-json\/wp\/v2\/media\/19605"}],"wp:attachment":[{"href":"https:\/\/elynxx.com\/staging\/wp-json\/wp\/v2\/media?parent=19579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elynxx.com\/staging\/wp-json\/wp\/v2\/categories?post=19579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elynxx.com\/staging\/wp-json\/wp\/v2\/tags?post=19579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}