What\u2019s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking\u2014but it\u2019s useful at this time of year to take stock of the market forces potentially affecting your goals.
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Analysts foresee continued challenges as well as bright spots for the printing industry in 2020. As a print buyer, awareness of these challenges and opportunities can help you get the most from your print budget.<\/p>\n\n\n\n
The stronger segments for print suppliers will continue to be direct mail and labels\/packaging, according to analysts. Printers also are eyeing these trends, some of which you undoubtedly share an interest in as a print buyer:
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Also continuing to affect print suppliers (and procurers) will be:<\/p>\n\n\n\n
Buyers must be competitive<\/strong> What all this means for print procurers is that acquiring printed materials will be increasingly competitive, according to eLynxx chairman and founder Bill Gindlesperger, a print industry veteran. \u201cOnline can be effective based on targets reached. But print marketing and direct mail are becoming less expensive while driving better response rates. The bottom line is print marketing and direct mail outreach is now becoming a better buy and fit than social media.\u201d \u201cTo get the maximum out of your marketing dollars, you need to reduce the cost to produce each piece,\u201d Gindlesperger says. \u201cYou need to buy print more competitively so you get more bang for your buck\u2014to get more mailing, marketing pieces, and items out of your budget.\u201d \u201cAs you compete, it\u2019s a numbers game. The more pieces you get out, the more response you get, the more contacts and the more exposure you gain.\u201d<\/p>\n\n\n\n In a nutshell, there are two ways to be competitive: <\/p>\n\n\n\n eLynxx Solutions software and services provide the tools to help buyers get more bang for the buck and do it with less effort, so the effort can be expended in other areas. We also address the printer buyers\u2019 needs in the key trend areas for 2020, including workflow efficiencies, personalization, cloud technology, eCommerce solutions, and green printing. For a demonstration or information, contact info@elynxx.com<\/a> or 717-709-0990. <\/p>\n\n\n\n What\u2019s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking\u2014but it\u2019s useful […]<\/p>\n","protected":false},"author":4,"featured_media":19224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,6,30,43,64,72,232,75,8,1,243],"tags":[54,129,306,250,65,66,67,73,261,58,60],"class_list":["post-19222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-general","category-marketing-materials","category-marketing-supply-chain","category-print-buyer","category-print-procurement","category-print-production","category-project-management","category-software","category-uncategorized","category-vendors","tag-cloud-software","tag-efficiency","tag-elynxx","tag-manage","tag-print-buyer","tag-print-buyers","tag-print-buying","tag-print-procurement-software","tag-quality","tag-saas","tag-software-as-a-service"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
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Sources<\/strong>: Smithers, Printing Impressions, PIA, Alttrex, LinchpinSEO. <\/p>\n","protected":false},"excerpt":{"rendered":"