TREVOSE, PA \u2013 May 14, 2019 \u2013 The Advertising Specialty Institute\u00ae (ASI) today announced the launch of PrintGizmo, a free, value-added benefit for ESP\u00ae users that connects ASI distributor members with high-quality, competitively priced printers, enabling them to efficiently source catalog or custom print products from a larger pool of providers.<\/p>\n\n\n\n
The new print marketplace in ESP covers the full spectrum of print, from a catalog of popular, standardized items to custom projects. To host and manage PrintGizmo, ASI partnered with eLynxx Solutions, a print procurement software company connecting printers and buyers since 1975.<\/p>\n\n\n\n
\u201cPrintGizmo is an industry first and we\u2019re thrilled our distributor members can boost their buying power by shopping for better pricing, online 24\/7, through ASI\u2019s secure and familiar ESP,\u201d said Bob DeFord, senior vice president of distributor sales and marketing. DeFord spent 14 years in the print broker business earlier in his career. \u201cPrintGizmo is a super-easy way for distributors to expand their printing options, hassle-free, and to expand their pool of experienced printers who may offer even better pricing on custom products. At the same time, printers gain the selling power of 20,000 distributors instead of trying to sell one at a time.\u201d<\/p>\n\n\n\n
ESP is the only platform in the promotional products industry that provides this service to distributors. All licensed ESP users can access PrintGizmo, with no additional costs. When logged in to ESP, the PrintGizmo button appears directly below the distributor\u2019s profile image in the upper right corner.<\/p>\n\n\n\n
PrintGizmo features include:<\/p>\n\n\n\n
Distributors can click here<\/a> to register for a webinar for more information.<\/p>\n\n\n\n PrintGizmo has two pricing options, with all payments made directly to the printer:<\/p>\n\n\n\n \u201cThe joining of ASI and PrintGizmo benefits printers and buyers immensely,\u201d said Nathan Rotz, chief executive officer of eLynxx Solutions. \u201cIn addition to producing an easily accessible revenue stream for printers, PrintGizmo allows ASI\u2019s distributors access to the industry\u2019s leading printers.\u201d<\/p>\n\n\n\n Any ASI member can apply to become a printer, but all applicants must commit to ASI\u2019s quality and service expectations and complete the Commercial Printer Application to be vetted by eLynxx Solutions.<\/p>\n\n\n\n PrintGizmo has an extensive knowledge base available at www.elynxx.com\/help-center<\/a><\/strong>, but distributors with questions can reach ASI\u2019s support team at 800-546-1350, option 2, or <\/strong>support@asicentral.com<\/strong><\/a>, Monday through Friday, 8 a.m.-8 p.m. ET. Interested commercial printers can <\/strong>click here<\/strong><\/a> to apply.<\/strong><\/p>\n\n\n\n About ASI<\/strong> About eLynxx Solutions\n
The Advertising Specialty Institute<\/a> (ASI\u00ae<\/sup>) serves a network of 23,500 suppliers, distributors, and decorators in the $23.6 billion promotional products industry. ASI\u2019s flagship product, the technology platform ESP\u00ae<\/sup>, manages the industry\u2019s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 55 countries to be more efficient, productive and profitable. ASI\u2019s Counselor\u00ae<\/sup> magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the \u201cBest Places to Work\u201d in Philadelphia and Bucks County, PA. For more info: www.asicentral.com<\/a>.<\/p>\n\n\n\n
<\/strong>eLynxx Solutions is the leading innovator of software and services that connect buyers and producers of graphic communication, direct mail, marketing, point of purchase, publications, labeling, packaging, and all printed materials. As a print software boutique, eLynxx tailors its cloud software to fit the needs and requirements of its customers, providing the functionality of custom solutions with the economy of out-of-the-box software. For more information regarding eLynxx software, please visit elynxx.com or call 717-709-0990.<\/p>\n\n\n\n