Some might say that marketing is all about change. After all, as marketers and marketing operations professionals, we\u2019re always faced with change. A new product to bring to market? That\u2019s change. New target audience for that product? That\u2019s change too. New messaging and channels to communicate with that audience? Yep, that\u2019s also change. Change is so commonplace that it not only becomes part of our routine; it becomes something that we expect and welcome. Because without a steady flow of new products, targets and campaigns, there wouldn\u2019t be a demand for what we do!<\/p>\n
And speaking of doing what we do, when you boil it down, one of the primary goals of marketing is to effect change in the marketplace. We want to change the way our audience looks at its needs and wants. We want to change the way they think about that new product they\u2019ve never seen before. We want to change their buying and consumption habits. We want them to change their minds and decide that what they already have isn\u2019t enough so that they\u2019ll keep buying more.<\/p>\n
Change drives why we do what we do. Getting others to change is the goal of doing what we do. So why are we so reluctant to change the way we do what we do? Why is the thought of replacing the inefficient, ad-hoc drudgery that we\u2019ve been forced to rely upon with new software so cringe-worthy? Why do we resist adapting to new things that make doing what we do faster, easier and even better that before? <\/p>\n
Think about that and stay tuned…<\/p>\n","protected":false},"excerpt":{"rendered":"
Some might say that marketing is all about change. After all, as marketers and marketing operations professionals, we\u2019re always faced […]<\/p>\n","protected":false},"author":4,"featured_media":15451,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,64,72,232],"tags":[12,41,42,44,45,66,78,46],"class_list":["post-16911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-supply-chain","category-print-buyer","category-print-procurement","category-print-production","tag-marketing","tag-marketing-materials-2","tag-marketing-operations","tag-marketing-supply-chain-2","tag-organization","tag-print-buyers","tag-production","tag-project-management-2"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t