{"id":20751,"date":"2026-02-17T13:07:10","date_gmt":"2026-02-17T18:07:10","guid":{"rendered":"https:\/\/elynxx.com\/staging\/?page_id=20751"},"modified":"2026-02-17T13:07:10","modified_gmt":"2026-02-17T18:07:10","slug":"definition-of-terms","status":"publish","type":"page","link":"https:\/\/elynxx.com\/staging\/definition-of-terms\/","title":{"rendered":"Definition of Terms"},"content":{"rendered":"

[vc_row full_width=”stretch_row” kd_background_image_position=”vc_row-bg-position-top” css=”.vc_custom_1684850525122{padding-top: 40px !important;padding-bottom: 100px !important;}” top_section_title=”” bottom_section_title=””][vc_column css=”.vc_custom_1516008233239{padding-right: 0px !important;padding-left: 0px !important;}”][vc_row_inner kd_background_image_position=”vc_row-bg-position-top” css=”.vc_custom_1598637848937{padding-bottom: 50px !important;}” css_tablet_portrait=”.vc_custom_1598637848938{padding-bottom: 0px !important;}” css_mobile=”.vc_custom_1598637848938{padding-bottom: 0px !important;}” css_tablet_landscape=”.vc_custom_1598637848937{padding-bottom: 0px !important;}”][vc_column_inner width=”1\/3″ css=”.vc_custom_1598606290999{padding-right: 45px !important;}” css_tablet_portrait=”.vc_custom_1598606291000{padding-right: 15px !important;}” css_mobile=”.vc_custom_1598606291001{padding-right: 15px !important;}”]

\"B2B,<\/div><\/div>
B2C<\/h5>

Direct-to-consumer or business-to-consumer is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or any other middlemen.<\/p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1598606352550{padding-right: 45px !important;}” css_tablet_portrait=”.vc_custom_1598606352551{padding-right: 15px !important;}” css_mobile=”.vc_custom_1598606352552{padding-right: 15px !important;}”]

\"B2B,<\/div><\/div>
B2B<\/h5>

Business-to-business is a situation where one business makes a commercial transaction with another. This typically occurs when: A business is sourcing materials for their production process for output, i.e. providing raw material to the other company that will produce output.<\/p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1598606358683{padding-right: 45px !important;}” css_tablet_portrait=”.vc_custom_1598606358684{padding-right: 15px !important;}” css_mobile=”.vc_custom_1598606358684{padding-right: 15px !important;}”]

\"Headless<\/div><\/div>
Headless<\/h5>

Headless commerce is an e-commerce architecture where the front-end is decoupled from the back-end commerce functionality and can thus be updated or edited without interfering with the back-end, similar to a headless content management system. The term was coined by Dirk Hoerig, co-founder of Commercetools, in 2013.<\/p><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner kd_background_image_position=”vc_row-bg-position-top” css=”.vc_custom_1605198127169{padding-bottom: 70px !important;}”][vc_column_inner width=”1\/3″ css=”.vc_custom_1598606363650{padding-right: 45px !important;}” css_tablet_portrait=”.vc_custom_1598606363651{padding-right: 15px !important;}” css_mobile=”.vc_custom_1598606363651{padding-right: 15px !important;}”]

\"Print<\/div><\/div>
Storefront<\/h5>

An ecommerce storefront is an online solution for business owners to advertise and sell products and services over the internet. Ecommerce (or electronic commerce) makes the exchange of goods and services a streamlined process by allowing customers to conveniently browse products, place orders, and initiate deliveries all through an electronic device.<\/p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1598606375466{padding-right: 45px !important;}” css_tablet_portrait=”.vc_custom_1598606375468{padding-right: 15px !important;}” css_mobile=”.vc_custom_1598606375468{padding-right: 15px !important;}”]

\"Print<\/div><\/div>
API<\/h5>

An application programming interface is a way for two or more computer programs to communicate with each other. It is a type of software interface, offering a service to other pieces of software. A document or standard that describes how to build or use such a connection or interface is called an API specification.<\/p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1598606381142{padding-right: 45px !important;}” css_tablet_portrait=”.vc_custom_1598606381143{padding-right: 15px !important;}” css_mobile=”.vc_custom_1598606381143{padding-right: 15px !important;}”]

\"Offline<\/div><\/div>
Offline to Online<\/h5>

Offline to Online (O2O) is a phrase used in digital marketing that relates to the call to action for users or customers to perform an action from the digital (online) space in the physical (offline) world.<\/p><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner kd_background_image_position=”vc_row-bg-position-top” css=”.vc_custom_1605198127169{padding-bottom: 70px !important;}”][vc_column_inner width=”1\/3″ css=”.vc_custom_1598606363650{padding-right: 45px !important;}” css_tablet_portrait=”.vc_custom_1598606363651{padding-right: 15px !important;}” css_mobile=”.vc_custom_1598606363651{padding-right: 15px !important;}”]

<\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1598606375466{padding-right: 45px !important;}” css_tablet_portrait=”.vc_custom_1598606375468{padding-right: 15px !important;}” css_mobile=”.vc_custom_1598606375468{padding-right: 15px !important;}”]
\"Commerce-as-a-Service<\/div><\/div>
Commerce-as-a-Service<\/h5>

A full-stack ecommerce technology package available as a service for rapid deployment and continuous optimization. Put simply, commerce-as-a-service is a powerful, all-in-one ecommerce platform designed specifically to help brands achieve the same level of selling power as their major enterprise competitors.<\/p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1598606381142{padding-right: 45px !important;}” css_tablet_portrait=”.vc_custom_1598606381143{padding-right: 15px !important;}” css_mobile=”.vc_custom_1598606381143{padding-right: 15px !important;}”]

<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” kd_background_image_position=”vc_row-bg-position-top” css=”.vc_custom_1684850525122{padding-top: 40px !important;padding-bottom: 100px !important;}” top_section_title=”” bottom_section_title=””][vc_column css=”.vc_custom_1516008233239{padding-right: 0px !important;padding-left: 0px !important;}”][vc_row_inner kd_background_image_position=”vc_row-bg-position-top” css=”.vc_custom_1598637848937{padding-bottom: 50px !important;}” css_tablet_portrait=”.vc_custom_1598637848938{padding-bottom: […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-20751","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t