The total cost of direct mail, marketing, packaging, promotional and other brand-related spend can be 10% or more of top line revenues. PrintLynxx brings this critical area into clear focus.
Control and Compliance
PrintLynxx provides a dashboard to monitor marketing supply chain activity. An indelible audit trail coupled with extensive reporting capabilities ensures adherence to your financial policies and directives.
Transparency and Oversight
PrintLynxx provides transparency, reporting and financial control to yield oversight into the web of marketing supply chain spend. It drives increases in efficiency of up to 53% and cost savings of up to 40%.
Coordination and Cooperation
PrintLynxx strengthens financial control without constraining marketing capabilities and operations or diminishing the impact of projects. It facilitates the approval of budgets, contracts and the oversight of spend.
Centralized Policy Making
PrintLynxx supports centralized policy making in decentralized environments. It allows local control of projects with pyramidal approval, reporting and oversight, while supporting info sharing among disparate operating units.